Social media advertising is one of the most efficient ways to target audiences and convert them into customers. Instagram Ad is a very powerful tool for business. Being strategic and proactive with your ad campaigns can help you achieve real business results while getting the most out of your budget! Read more to find the top strategies for your Instagram.
Know the stats
Instagram has 500 million active monthly users, 90% of which follow at least one business. This makes Instagram one of the most powerful tools for business and advertising. Additionally, engagement is 58% higher than on Facebook and 2,000% higher than Twitter’s! Making the most out of Instagram might just be one of the best investments for your brand.
Put a face to your brand
Putting a face to your brand creates an image of being more trustworthy, credible, and authentic. You don’t necessarily need to have a high paid actor. A customized photo with a friendly face, colors that match your brand’s theme and identity goes a long way. They don’t need to have a known name, they just need to be a face that relates to your brand personality! This goes without saying that you shouldn’t be using stock photography on your Instagram!
If you have the budget for it, you can enlist the help of a social media influencer. Their fee is less than a celebrity, but can still rack up your followers.
Maximize video content
Videos get a lot of engagement on Instagram. How-to tutorials being the most popular form of Instagram video content. You can think of fun and informative how-to’s for your niche to keep them invested in your account. Moreover, it increases your credibility as an expert in your field, therefore someone your audience can trust!
Additionally, IGTV videos are also 4x larger than photos on the Explore page, making the eye of a viewer drawn to them easier. 4x larger, 4x the engagement rate!
Be in a relationship with your target audience
It might be a little complicated sometimes, but your business’s number one priority is to the target audience. Before launching your ad campaign, you should have known your target audience like the back of your hand. Think of it this way: you and your target audience are basically like an old married couple. You know what time they wake up, how they like their breakfast eggs, and how they order their Friday night drinks! Your advertising should be laser-focused to the audience and envisioned for their consumption.
Don’t just advertise; create content
The best thing about Instagram ads is that they blend in seamlessly with the rest of the home feed. When creating media for your advertisements, don’t think of them as just ads, think of them as content ready to be consumed and enjoyed by your audience, whether they buy right now or not. Give the audience a visual spectacle that’s irresistible to the eye and an offer that they just can’t say no to!