People talk a lot about posting great content on Instagram. but a lot of times, they never explain what ‘great content’ really means and if it’s enough to grow your business.
What is great content?
In a nutshell, great content is creating authentic, informative, and creative content that your followers can relate to and increases your chance of exposure and attracting traffic – not that clickbait bullcrap!
A lot of beginner content marketers make the mistake of creating blog posts, videos, or infographics for the purpose of getting likes, shares, or going viral and end up with clickbait, SEO-overdosed content. Having a video go viral is one thing, and it’s another to create truthful content that interests your followers and turn them into customers.
Great content for Instagram
Suppose that you’ve already figured out what “great content” means to you, your brand, and your target customers, now you can optimize Instagram so you can get the reach and traffic you need.
We all know that Instagram is a visual platform, and you can use this to visually represent your brand by considering the color scheme, the lighting, evenly spaced-out content, and consistent editing.
Having a well-executed color scheme makes your feed pleasing to the eye, and makes it easier for them to remember your brand. Make sure the colors go together seamlessly.
If you’re taking photos of your products or using models for your services, make sure the lighting highlights not only the product but the experience you’re offering to your customers. (If you’re selling sophisticated artisan ceramics, surely you can’t use neon lights!)
It’s also good practice to plan out your feed days ahead so that your content is evenly spaced-out. Try to find a balance between illustrations, busy photos of you and your company, or minimal photographs across your feed.
And last but not least, have a consistent editing style, whether it’s a photo, illustration, or video. But just posting shouldn’t be your last effort.
Great content isn’t enough. Here’s what else to consider
A lot of IG businesses don’t use their bio to promote their products or services. It should serve as the initial pitch to your viewers. Write down what your business is and what it does in a brief and captivating way. Use hashtags, and never underestimate the power of emojis!
Use IG Stories to post your behind-the-scenes, show them your day-to-day workings in your office or home. #Realness!
Contact relevant influencers in your industry to promote your brand and share some of your content on their page. You can even send them samples of your products that they can review.
Try sharing a post from a customer or user-generated content. Not only will it make their day, but it shows your customers that you are engaged with what they have to say. Make sure to credit the original poster, too!
Finally, write eye-catching captions. Instagram may be a visual platform, but writing captions allows you to engage more with your audience. Encourage them to like, share, and comment on your post. And of course, use hashtags!